How to Evaluate the Price of a Website

When you find websites for sale that you think you might want to purchase, do not hit the "buy" button before you conduct a little research. Just because a listing says the site earned a certain amount of money per month does not make it a solid investment.

1. Visit the website yourself.

Determine whether the site is set up to generate income as it stands right now. If not, it will take more time to get the site ready for the public, including setting up some form of revenue-generating program through affiliate sites, original content, or services.

Follow the navigation to determine whether the site already has a solid core structure. Verify the HTML coding, check for any malicious scripts that might be loaded on the site's back end, and check the page rank to determine how the site is viewed by search engines like Google.

2. Find out whether the site has any spam reports or other negative marks.

A site that has been reported as spam or malicious will not perform well as a business investment. In fact, it could depreciate your other website properties if you link to this new acquisition or join them in any way. It is essential to find out as much as you can about the site's history.



3. Determine the search engine rankings for relevant keywords.

You will also need to find out whether the site already ranks well for keywords and key phrases you will use to attract traffic. If it does not, it will take you much longer to get your website business up and running, so you will not be able to count on fast revenue.

4. Learn about existing revenue streams.

Is the site geared toward affiliate marketing? Does it run banner and display ads? Are there product or service offerings available through the sites functionality? You should not only know which revenue streams are associated with the site, but also how such streams are performing.

One way to do this is to get in contact with the current owner. They're in the business to sell website properties, so they will be happy to provide you with verified data regarding income (both current and past).

Purchasing turnkey websites for sale can be a profitable way to make money online, but only if you are selective about the websites you purchase. Just because a site has a great model doesn't mean it is right for you.

Look for properties on website seo whose sales models resonate with your business strategy. If you aren't comfortable conducting this research yourself, hire a qualified team to handle it for you.